Selling to Catalogs
As far back as the 1800's, catalog marketing was a way of extending mass merchandising to people in rural areas, far from city department stores. Today, mail order catalogs are highly targeted to people based on age, gender and other demographic characteristics. They offer the modern consumer a unique home shopping alternative to the retail mall and shopping center.
Mail Order Catalogs typically target buyers over 50 years old. This demographic enjoys holding a catalog in their hands and browsing through colorful images and creative product descriptions. Many catalog shoppers are not comfortable ordering on the internet and purchase billions of dollars of product each year via catalogs.
6 Ideas is a full service sales agency that helps manufacturers, vendors and importers navigate the world of mail order. We know the buyers and their likes and dislikes, and the catalogs which will be most successful and the ones that don’t warrant your time. Click here for more info….
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